There is something incredibly satisfying about whipping up that perfect dish and seeing those you love enjoy the food. It is even more satisfying when people tell you, you have a talent and you need to share it with the world. It may give you the impetus to start a food website. You are raring to go, you have the perfect recipes lined up, and there is a lot of excitement within you. We do not want to rain on your parade, but, there are certain things you need to know about running a food blog and website. Let’s look at some of them below.
· Setting up the Website
The first step to having a food blog is to set up your website. It is the point at which people interact with you. You also get a platform to push content to your audiences. Some of the steps you need to take include:-
- Come up with a name for your website
- Look for and register a domain name
- Create a website; you have the option of web building such as Shopify that are easy to use and set up without technical know-how. You can also engage the services of an expert if you do not want to do it on your own.
- Think about how you will market your website thereby requiring that you have a good marketing strategy
So What Must You Know?
· It Is Tough
Let’s just get this out of the way; starting a food blog is not a walk in the park. There is a lot of competition, and you must remain relevant. You have to look for ways to get the right people to your site, and it may be more complicated than you think. Unfortunately, generating great content is not a guarantee that anyone will want to interact with your content.
· Be Realistic About Revenue Expectations
It is possible to make money out of a food blog or website. You must, however, note that in the initial stages you may have to take up all the running costs. You will have to incur all the expenses around generating the great recipes. Ingredients are expensive; you need money for gas, electricity, photography, videography, among others.
Your pictures need to be of high quality, and you will need to hire a professional photographer. You must have this cost unless someone in your family has this skill, thus eliminating the professional fee you will have to pay. You must also ensure that your video content is of good quality. People on the online platform will not engage with content that is not clear. Let’s face it; there are too many foodies out there, who are generating content daily. Do you think that anyone will spend time watching blurry video content?
You must also factor in the cost of mistakes that may occur when shooting the videos. It should not come as a surprise to you, but even the professionals will occasionally make mistakes, so you must expect the same.
· Look For A Way to Stand above Your Competitors
There is a lot of competition in the online space. You will find competition from the experts, and those who like you, have a passion and would want to share it. You must create content that is unique and provides a fresh angle to everything to do with food.
· You Must Be Consistent
We cannot stress this enough; anyone who is on the online space must be consistent with the delivery of great content. Schedule your posts so that you continuously churn out new content on a weekly or bi-weekly basis. It can, therefore, be very engaging, but you must do it because people on the online space have very short memories. You will simply disappear from their minds if you do not keep producing content.
· You Must Have A Tough Skin
The online platform can be a beautiful place to show your talent. It can also be the place that will break you if you do not have a tough skin. You are dealing with a very sensitive area; food. Most people are very particular, and you may find that some are not too kind with their comments. They are also trolls who is Joy in life is to bring other people down. You may face some harsh criticism, but you must take it in your stride.
You may want to brush up on your audience engagement skills. Learn how to deal with positive and negative feedback. The best way to grow an organic audience is by responding to comments, whether good or bad.
· It Has Money-Making Potential
Okay, enough with the scary stuff, let us look at the fantastic side of starting a food blog. You have the opportunity to make money out of your website. You can achieve this by:-
- Selling your recipes You also have the option of eBooks that you can push on platforms such as Amazon.
- Affiliate marketing where you earn a commission when people click on a link that is selling a particular product
- You can become an influencer, but you must ensure that you build a proper audience base, so that the brands come looking for you
- Pay-per-clip advertising
- Sell ad space
- Feature sponsored posts
- Offer cooking tutorials on the online platform
- Generate leads for companies that deal with food products, among others.
Do your research on the money-making tips we have highlighted above. You will see your recipe website transform into something much bigger then you may have initially projected.
Having a recipe network is an excellent way to share your culinary skills with the rest of the world. You must, however, be very realistic to avoid any disappointments. We have given it to you in black and white, but you must know what you will be facing once you start. Cooking is something you love, and you must not let anything coming your way. Use the online tools to set up a fantastic website and utilize blog content to grow. Good luck with your new endeavour.