Finding the best e-commerce solution for your business is one of the hardest things to do during the early stages of your business project. What makes it complicated is the fact that there are very many options. For a successful business, you must have an e-commerce platform where your clients will choose products and make transactions without a lot of hassle. For this to be possible, you need to have a website that has all the necessary features to make the latter possible. Therefore, the choice of an e-commerce solution which you make must be good. You stand to lose sales if the website happens to be too complex or is unfriendly to its users. This article gives insight on what you must know about e-commerce solutions.
1. Making a good choice
As long as you want to have a fully operational and successful website, you must have an e-commerce solution that has the option of making a purchase using credit cards. According to statistics, the ability to accept credit and debit cards increase sales. The recent improvement in the e-commerce solution platforms has increased the number of people who were skeptic about using their credit cards online. However, security features have been installed to make sure that the personal information remains secure. When choosing an e-commerce solution to use, chose one with a security server that encrypts the information on your credit card and any other personal information which you give out on the website.
2. The type of cared accepted
While on the verge of choosing ac e-commerce solution, be considerate of the kind of card that is accepted. A good service provider is one that allows the use of MasterCard, American Express, Visa, and Discover. E-Commerce that accepts the use of the above-mentioned cards is the most appropriate. This is so because you shall be selling your services and products in countries Worldwide. Apart from credit cards, you may decide to offer your customers with other different payment options. Some of the acceptable options include the use of PayPal, Crypto-currencies and the debit card. As an alternative to making online orders, a good e-commerce platform should provide a toll-free phone number to be used by those who are still skeptic about online payment.
Financial Implications of an E-commerce Solution
While on the verge of developing an e-commerce project, you must focus on developing one that is aesthetically pleasing and interactive to its users. A better part of the finances for the project will mainly go to the development of the website. Some of the finance included here are those to be paid not upfront but later. When it comes to developing the theme for the website, you have to choose between a custom developed or one that is over the counter. Both these option have their advantages and disadvantage. Here are the financial implications of an e-commerce solution.
The success of an e-commerce solution is entirely based on the marketing strategy. Without a strong marketing campaign, it may be hard to survive in this industry. For increased sales, people have to visit your website. Therefore, you have the task of generating this traffic through a successful marketing campaign. There are some methods to increase website traffic such as the use of Search Engine Optimization (SEO). SEO will make your website to appear on top of the list on the search engine. To make this possible, you have to pay some fee on a monthly basis per ever click. You can also take your marketing to the social media platforms.
After you have implemented the e-commerce solution, you are in a capacity to reach out to people both nationally and internationally. To make international deliveries possible, you have to make deals with the delivery companies located in every country. This means that you will be required to pay huge amounts of postage fees. However, the amount that you pay will be determined by the location, weight, and size of the parcel.
Cost of the transaction via the media is a necessity for the success of your online business store. It is worth noting that there are some gateways that help in the facilitation of financial transactions done on the e-commerce platform. In most cases, they happen to charge a small fee for the complete order. A platform such as PayPal charges only 1.8% of the total fee.
Before you choose any e-commerce solution, you must compare all these features keeping in mind that your e-commerce solution should be able to meet the needs of your customers. They need to have a sense of security and trust with your payment services. Also remember that the fee paid for security and hosting of the website is considered as a recurring cost. You are required to pay a monthly or a yearly fee depending on your host. Mostly, the fee paid for security is inclusive of the hosting fee. Therefore, be financially prepared during the beginning of the project.
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