You may be one of the few lucky individuals who can create amazing dishes without too much effort. You also love to show your talent and have therefore decided to set up a website. Fortunately, you have excellent online resources that will help you with the process. Our article below will take you through the steps of setting up a site to share your culinary skills.
Steps to Setting up Your Website
Follow our steps below for setting up a website for your recipes.
· Decide On the Area You Want To Focus On
The first thing you need to decide when thinking about setting up your website is whether you will deal with general foods or specialize. The advantage of specializing is that you standout and you target very particular segments. You could, for example, focus on recipes for children, cooking on a budget, weight loss foods, among others.
You know best what you are good at, and that is why it helps if you focus on one particular area. Take your time to come up with the right niche so that you avoid competing with too many other foodies out there.
· Get a Domain Name and Web Hosting Service
You will find many website builders available in the market, including Shopify. Once you decide the one you want to use, you need to choose a domain name and a web hosting service. Platforms such as Shopify are excellent because you have so many resources that can help with the process. The Name Generator tool, for example, will give you a business name and a domain name. It will also suggest to you the available extensions, including .com, .org, and .net, among others. You can then purchase the domain directly from Shopify.
The other option is to buy the domain name from the online Marketplace or go through the process of searching for an available one and registering it.
You also need to find the right web host provider if you are going for their self-hosted options. Make sure the web host provider you opt for has a good market reputation. They must be able to provide you with a reliable, secure connection. You will lose online traffic if your website is slow, and it largely depends on the web host provider you are working with. They should also allow for scalability so that the more traffic you get to your website, the more options you have to expand.
With a domain name and web hosting service, you are now ready to build a website.
· Setting Up Your Website
Platforms such as Shopify will help you build your website very quickly. You have so many themes that you can use to create an attractive online platform. It also has fantastic tools that can help with blogging which will be an essential component of your website.
The platform is easy to use, and you do not even need too much technical know-how to use it. You must, however, note that unlike WordPress, Shopify has the Liquid coding language which you may need to learn in the initial stages. This is the one major disadvantage we can pick up about Shopify. There are however so many other benefits including:-
- It has a very friendly user interface and is easy to set up and use
- You get several themes that will help you set up a visually appealing website
- You have thousands of apps to choose from both paid and free, giving you extra functionalities, resulting in a better user experience
- It is a secure and reliable platform
- You get excellent page loading speeds
- You get the option of using the marketing tools including SEO, which will help boost your food recipe website
- You get to optimize your platform for mobile, thus increasing the number of people who access your site
- The customer service is outstanding, and you can reach the team 24/7 on telephone, email, or chat
· Think About the Subscription Package
Shopify has several packages you can consider. The cost range from the Shopify Lite, which will cost you less than $10 per month, and Shopify Plus that comes in at more than $2000 per month. In the initial stages, you may want to consider the less costly version, but it does have limitations with regards to the features you can access.
· Consider Your Plugins
Plugins are essential for making the user experience better on your website. You have several plugins to consider on the Shopify platform, but you must be careful about the number you download. While some are free, others have a monthly subscription charge which will make it expensive for you to run your website. Plugins may also slow down your page loading speeds.
· Content Is Important
While you are focusing on a particular niche area, you need to ensure that you continuously deliver engaging content that your audience can relate to. Take advantage of SEO so that the search engine can find you and direct traffic to your website.
· Maximize On Blogging
Blogging is an essential way of positioning yourself as an expert. You can share so many things other than recipes, including how-to tutorials, video content, among others. Generating content requires that you set aside sufficient time to schedule posts so that your audiences always know when they can look forward to new content.
· Measure the Performance of Your Website
The only way you can know whether your website is performing as it should is by measuring the metrics. Google Analytics will give you information such as the number of people to your website, bounce rates, what kind of content they are engaging with, among others.
We have shared with you steps above on how to start your food recipe website. The most important things to consider are the web host provider and the kind of content you generate. It will determine whether or not people come to your website.
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