Selling recipes on Etsy

How to Start an Etsy Shop – Selling Food on Etsy

Many talented cooks and recipe experts desire to sell their recipes online on the Etsy platform. Etsy provides an excellent opportunity for artists to sell their products online. However, many people are stuck since they don’t know how to go about setting their online shop on Etsy. If you are among, you are lucky to be here since we will show you how to start an Etsy shop and make money selling recipes online.

1)  Prepare for the shop

Before you start on Etsy, you should assemble all the critical building blocks for your Etsy recipe shop. Prepare a checklist of all the things that you need, such as photos, recipe prices, and your bank routing number. Gathering the essentials will make the process of opening your recipe Etsy online shop a breeze.

2)  Research thoroughly

It can be a disaster for you to venture on Etsy without taking your time to research and find out all about your target customers and the product. Try to find out the Google trends to establish whether people are searching for keywords related to your recipe. The result you get on Google search can guide you on which kinds of recipe that are in demand. Hence, you can work on establishing recipes that are in high demand, and you can even spin the available on–high demand old recipes to come up with new ones. Also, you need to research and find out what other recipe sellers are offering online, how is their shops set up, and how they price their recipes. Comprehensive research before starting on Etsy will help you to avoid mistakes that can cost you.

3)  Find out whether recipes are selling on Etsy

Since you are joining Etsy to make money, it is imperative to find out whether recipes are already selling on Etsy. The best way to go about this is to visit 5 shops on Etsy that are selling recipes and find out things like, how many sales do they make over a certain period. Try to find out how long they have been selling recipes on Etsy and how many reviews they have over the period. Take note of their branding and how active is their social media. This research can help you to start selling on Etsy from a position of strength.

4)  Think about your branding

Since there are many people selling recipes on Etsy, you need to think about how to stand out from the crowd. The best way to outdo your competition on Etsy is to create a brand identity for your online recipe shop. Branding your Etsy recipe shop communicates to the customers what they should expect from your recipe shop as well as what differentiates your recipes from your competitors. You must ask yourself, what do you want your customers to know you for? Do you want to sell yourself as the shop offering high-quality recipes? Do you promise high-quality recipes at low pricing? Whatever your strategy, ensure that you satisfy your customers’ expectation.

Selling Recipes on Etsya

5)  Set up your shop

After you have gone through the preliminary steps above, you need to set up your shop on Etsy. Indeed, many people are searching online on how to open a shop on Etsy. We make it easy for you with the following easy steps:

  1. Proceed to and Click Sell on Etsyat the top right.
  2. Click Open your Etsy shop.
  3. Select your shop language, country, and your currency, then click Save and continue.
  4. Choose your preferred shop name and then click Save and continue.

6)    Finish setting up your Etsy recipe shop

That’s it, now you need to finish setting up your Etsy recipe shop to start selling on the platform. Among the things you need to do is decide on the logo that you will use for your Etsy shop. The rule of the thumb is that the logo should be simple and memorable. You should make sure to upload high-quality logo and banner for you Etsy recipe shop.

After that, you should share a brief announcement in the form of a brief welcome message.

In the about section, introduce your recipe shop by sharing the story behind your shop. This you can achieve by uploading photos and videos. Let the visitors to your shop know the vision of your brand. It is also an excellent idea to introduce your recipe shop members. Customer needs to know the team behind your recipes.

7)  Write and add listings to your Etsy shop

Now that your shop is ready, you need to add recipes on your shop. To stand out and be distinguished from other recipe sellers on Etsy, you need to have professionally written listings. If you do not know how to go about it, you can ask for help from professionals. You can engage freelancers on Fiverr to make excellent listings for your recipe shop at a small fee.

8)  Market and promote your shop

Selling recipes on Etsy is no easy task; it requires an excellent marketing and promotion strategy. Marketing begins with using relevant keywords on listings and tags so that your shop appears in search engine results. Branding your shop on all touchpoints can have excellent results. Make a point of linking your recipe shop with social media platforms like Facebook to increase engagement and traffic. Paid ads can also do the trick more so when your shop is new. Joining the Etsy community to connect with fellow sellers and shoppers.


This guide on how to start an Etsy shop has covered all the steps that you need to follow to launch your recipe shop on Etsy. Now the ball is in your court.

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