Coming up with unique and high-quality recipe is not an easy task and can consume a lot of your time and resources. That’s why it is advisable to monetize your recipe making skills. While there are lots of ways to make money selling recipes online, approaching food companies can provide you with not only a steady income but, also something decent. The question that bogs many recipe makers is how they can contact food companies to sell recipe ideas. That’s what this article is all about.
1. Determine a food category
Every food product in a restaurant or hotel began with a recipe. From cakes, stews, meat, to salads, you have a wide selection of categories of food to venture. Focusing on a specific category will make you stand out from the crowd as you will be known for being an expert recipe maker within the particular category. Choosing the most appropriate category is something you would want to take some time to figure out. You need to select a category where you have a lot of knowledge and experience. That way, it will be much easier for you to establish yourself as an expert selling recipes online. Also, try to examine the online trend to find out what your target customers need.
2. Define your qualities
The truth is that there are many online bloggers and experts in virtually any recipe category. To get clients for your recipe you must think outside the box and come up with unique attributes of your recipe. Defining your outstanding qualities, such as having low fat, gluten-free, all-natural, easy to eat, or vitamin-fortified can give you an edge when you approach food companies to sell recipes online.
3. Establish yourself as an expert
The food industry is so competitive, and as such food companies only work with established professionals who have a proven track record of coming up with high quality and unique recipes. There are many ways of showcasing, establishing, and creating yourself an outstanding profile as a reputable online recipe maker. The easiest way is to share your skills on social media platforms. Creating a recipe Facebook Page or joining a recipe or food Facebook group can provide an opportunity of establishing yourself in the industry. Tweeting about food and recipes can also get you followers and even recipe gigs.
Sharing high-quality photos of your already cooked recipes on Pinterest can get people approaching you with offers for your recipes. LinkedIn is another wonderful platform that provides the opportunity and forum for professionals to showcase their abilities. Lastly, starting a blog can give you the best platform where you can establish yourself and get food companies offering you proposals for your recipes.
4. Consult a competent Attorney
One significant challenge of selling recipes online is the risk of having your ideas stolen. When you approach different companies and pitch your recipes to them, your recipe can be stolen. An attorney can advise you on how to license or patent your recipe before you visit food companies or bakeries. It is also advisable that you protect any of your recipes before you share them online.
5. Prepare an online portfolio of your recipe
Another excellent way of selling your recipe to food companies is by preparing a detailed presentation package which you can readily share to any interested food company. You can even use it to pitch for recipe making jobs to food companies. The portfolio should, among other things, detail your expertise and culinary background. Prove your expertise by sharing your credentials and resume to convince potential buyers of your recipe making skills. It is also essential to add a summary of your recipes and an accompanying high-quality photo. Positive reviews from people who have used your service can easily influence food companies into buying your recipes. Therefore, it is important to ask any of your previous customers to provide feedback politely. Even negative reviews are valuable as they can help you to know what customers do not like about your recipes. That way you can improve on your weak areas.
6. Set up your prices
Setting pricing for your recipe is not easy. If your prices are low, you won’t be able to sustain your recipe online business. On the other hand, if your prices are incredibly high, you might not get a buyer for your recipes. Hence, you need to come up with well-thought pricing to make it online selling recipes. Even though you need not include your pricing in the online portfolio, you need to know your pricing range because interested food companies will offer your proposals or request your pricing. Knowing your pricing before the negotiation will give you an upper hand when negotiating with food companies.
7. Contact potential buyers
Having a great online portfolio will not sell your recipe; you need to identify potential food companies and get in touch with them. You can send them an email from your portfolio. You should also follow up with a call if you do not hear from them after a week or two.
Before you even offer your recipe for sale online, you should make sure it’s tasty. Take your time to prepare your recipe and get family members and friends to try out the recipe before you offer it for sale. The best way of selling your recipe is to solve a problem. Find out a problem that your target customers have and solve it with your recipe. Lastly, make sure to use high-quality images. A quality image can increase the perceived value. Lastly, use common ingredients, many online recipe buyers avoid the hassle of having to research an ingredient.
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