Selling recipes on Etsy

All You Need To Know About Selling Recipes on Etsy

Did you know that you can make good money selling recipes online? Indeed, many chefs and recipe experts are earning passive income selling their recipes on freelance platforms and blogs. One easy way to start selling recipes online is to open an Etsy recipe shop. If it’s the first time you are hearing about selling recipes on Etsy, and you have no clue about how to get started, stop worrying because this guide talks all about selling recipes online.

What is Etsy

Etsy is an online platform that offers artists the opportunity to showcase and sell their work by allowing them to open an online shop on the platform. Etsy connects people looking to buy goods with sellers worldwide. Each item on Etsy is listed by an individual seller so that when you buy on Etsy, you buy directly from the sellers and not Etsy. Etsy boats of a large community of small business owners who sell unique products on the platform. It is an excellent platform where you can quickly set up an Etsy shop and begin selling

Selling recipes on Etsy

Considerations before selling recipes on Etsy

While it’s easy to get started selling recipes on Etsy, making money selling recipes on Etsy is not as easy as it sounds. You need to prepare yourself adequately by finding out all about the platform before you make mistakes that can hinder the success of your recipe shop on the platform. To help you get started on Etsy, we provide you the 5 considerations before starting to sell on Etsy

Any business idea requires in-depth research to find out what you need to do to succeed. First, you need to proceed to the Etsy platform to find out what the best recipe sellers on the platform are doing. That will give you an idea of what is expected of a recipe seller on the platform. Another area to research is whether there is a ready market for your recipes. Using online traffic analysis tools and tell you how many people are looking for which type of recipe. This is important as you do not want to venture into a recipe area with no demand.

It also helps to find out who is your target customers. Are you targeting food companies, restaurants, bakeries, or individuals? Having an idea about your prospective customers can help you to customize your recipes for a particular market. It’s not advisable to attempt to sell to everybody. You need to identify a niche market and to brand around it.

How to set up an Etsy Shop selling recipes

After you have done your comprehensive research on selling recipes on Etsy, you need to get started. Etsy is a user-friendly platform and opening a recipe o the platform is but a breeze. You will have to go to and click sale on Etsy at the top-right of the website. After that, click open your Etsy shop and select your language, country, and currency. After your done, click save and continue. Now choose your shop name and click save and continue. Viola! You have just opened your recipe shop on Etsy. However, you need to finish your shop set up to begin selling your recipes on the platform.

You can finish setting up your shop by uploading your recipe banner and logo, share a welcome message with the Etsy community, and complete your About section to help your shoppers know what your recipe shop is all about, your vision, and the people behind the shop. People want to know who they are buying from. Remember to add your shop policies. After that, you can add your recipes. On Etsy, products are referred to as listings. Once you’ve added your listings, you can start marketing your listings, and that’s how to start a recipe shop on Etsy.

Simple hacks to sell recipes on Etsy

We’ve already taken you through the steps you need to follow to open your recipe store on Etsy. We won’t leave it at that. We will share with you some hacks that will help increase your sales on Etsy.

First, you need to know how to manage time. There are simple hacks that you can use to save lots of time. For instance, after you’re done with your keyword research and if they are written in your note pad, separate them with a comma, and you can copy and add them to your listings. That will save you time for not having to type them afresh in your listings. Another hack that can save you a lot of time is publishing a copy instead of having to recreate a listing. You only need to change the keywords and picture and publish the copy. Also, you can manage multiple listings by adding tags and descriptions and publishing all the listings to the section.

Social media marketing is important for your Etsy recipe shop as it not only gives you followers, but also provides you with the opportunity to share milestones, reviews, sales, and promotions. The social media marketing tool is an important feature. Go to marketing and social media and click on share. The feature will give you the four options. Remember to make sure that your social media platforms are already linked.  Click on share, and the feature allows you to add a caption. You can start with the one they provide you, or if you have a nice listing description, the tool can pull it, and you can copy and add it to the caption and share. The feature gives you the option of sharing on your social media like Facebook, Tweeter, Pinterest, and Instagram. It’s an excellent feature for promoting your listings.


In this article, we have given you all that you need to launch your recipe Etsy shop and start selling your recipes. What are you waiting for, go ahead and create your recipe shop today on Etsy.

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